Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service, today announced a partnership with NBC Sports Bay Area and NBC Sports California, to present five live San Francisco Unicorns Major League Cricket (MLC) matches this season.
Starting tomorrow, Wednesday, July 10, fans in Northern California can enjoy live coverage of high-octane MLC matches featuring the San Francisco Unicorns on NBC Sports Bay Area and NBC Sports California. The networks, which already televise over 600 live events annually, will enhance their diverse sports programming by including these high-energy cricket matches, catering to the growing appetite for cricket in the region.
“NBC Sports Bay Area and NBC Sports California are perfect platforms to showcase the San Francisco Unicorns’ Major League Cricket matches,” said Todd Myers, COO of Willow by Cricbuzz. “The unforgettable run by USA Cricket in the T20 World Cup ignited a nationwide cricket fandom, and we’re ready to keep that flame burning. Fans can now watch their World Cup heroes play for their hometown team. This partnership will bring these electrifying matches directly to fans, attracting new audiences and further integrating cricket into the Northern Californian sports scene.”
“We are the home for Northern California sports and the Unicorns, along with their Major League Cricket opponents, deliver unique and exciting content for our viewers and partners,” said Ben Rodrigues, Senior Director of Multiplatform Programming for NBC Sports Bay Area and NBC Sports California. “We’re pleased to partner with the Unicorns to build on our already robust portfolio of live sports content and further our position as the top source of live sports in the Bay Area and beyond.”
Willow by Cricbuzz will distribute all MLC matches this season on TV and its dedicated streaming app. To learn more, please visit www.willow.tv.
2024 San Francisco Unicorns on NBC Sports Bay Area & NBC Sports California:
- Wednesday, July 10: Unicorns vs. Texas Super Kings at 12 PM PT – NBC Sports Bay Area
- Saturday, July 13: Los Angeles vs. Unicorns at 12 PM PT – NBC Sports Bay Area
- Monday, July 15: Orcas vs. Unicorns at 12 PM PT – NBC Sports Bay Area
- Thursday, July 18: MI New York vs. Unicorns at 5:30 PM PT – NBC Sports Bay Area
- Saturday, July 20: Unicorns vs. Orcas at 5:30 PM PT – NBC Sports California
- Monday, July 22: Unicorns vs. Washington Freedom at 5:30 PM PT – NBC Sports Bay Area Plus
