HAILEY, Idaho — October 13, 2022 — Marketron, the broadcast industry’s leading technology provider for more scalable, predictable, and reliable revenue, has announced new capabilities in the Marketron NXT digital advertising platform. Marketron NXT now enables all broadcast and media companies to deliver digital advertising solutions to advertisers operating in industries that face restrictions, including cannabis, CBD, gambling, alcohol, fireworks, and politics. These in-demand, custom solutions enable broadcasters to support more advertisers, driving revenue in previously limited verticals.
The regulations in these categories have made it difficult for traditional media to capture the significant ad dollars available. Marketron NXT customers can now help advertisers in these categories find audiences through safe and responsible digital advertising tactics.
“For many broadcast and media companies, the addition of restricted category advertising will open up a well of revenue previously unavailable to them,” said Todd Kalman, senior vice president of sales at Marketron. “Just as importantly, it will do so in a way that will produce the best results for advertisers in these categories.”
In the cannabis industry, for example, sales are projected to top $33 billion by the end of 2022. There are now close to 10,000 dispensaries across the U.S., with 38 percent of states permitting use in all cases, including recreationally. These businesses have advertising dollars to spend and are anxious to reach consumers.
Available in Marketron NXT through the Custom Solutions Desk, the cannabis advertising solutions come in two packages: Basic and Plus. Basic helps advertisers target cannabis users through display, display geofencing, and retargeting to get those products in front of new customers. The Plus package empowers advertisers to use display, display geofencing, video, video geofencing, and retargeting to further expand their presence with the target demographics.
The package structure for cannabis makes it easier for media companies and agencies to help their advertisers reach their ideal audiences with proven combinations instead of piecemeal tactics that might not work well together.
Unlike other digital advertising solutions, which require users to switch between platforms or providers to deploy multichannel advertising, Marketron NXT is the first solution that makes it possible to run restricted category campaigns and other third-party digital tactics on the same platform.
“With sports betting rising in popularity and casinos looking to reach new audiences in a post-COVID era, there are significant advertising budgets that are now available to local broadcasters,” Kalman added. “The opportunity is great, and broadcasters should take advantage of it.”
The new restricted category advertising is available now. Existing Marketron NXT clients can get more information from their Marketron representative. Others may request a demo by visiting www.marketron.com/demo-nxt.
More information about Marketron and the company’s products is available at www.marketron.com.
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Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.
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