In a landmark partnership, myco, a trailblazer in the streaming service industry, has joined forces with Willow by Cricbuzz (www.willow.tv), offering more live, streaming and on-demand cricket than any other sports service, to expand its live sports offerings, starting with the electrifying ICC T20 World Cup and other sporting events for 2024/2025 season. This collaboration promises to enhance the viewing experience for countless sports fans across the territory.
Under the new agreement, myco receives non-exclusive rights from Willow by Cricbuzz to stream a variety of top-tier sports including but not limited to the most anticipated ICC T20 world cup content directly to residential video subscribers. This service will be made available through myco’s renowned over-the-top (OTT) platform with over 10 million registered users across the globe, leveraging the unique Watch & Earn model, enhancing our already robust package of South Asian content.
“Our partnership with Willow by Cricbuzz catapults us into the premier league of digital sports entertainment,” stated Somair Rizvi, CEO Business Operations for myco. “By adding events like the ICC T20 World Cup to our lineup and making it accessible to the ever growing cricket fans, we’re not just delivering sports; we’re creating an immersive experience that brings the thrill of the stadium directly into our users’ living rooms.”
In 2023, Willow by Cricbuzz outperformed traditional sports networks like ESPN, the Tennis Channel, and the Golf Channel, with viewers engaging for an average of 24.25 hours per month—nearly double ESPN’s viewership hours. This surge represents a 60% increase in viewership from 2021, underscoring Willow’s pivotal role in expanding cricket’s appeal in North America. With exclusive broadcasting rights for major global cricket tournaments, Willow ensures fans have seamless access to the sport, fostering growth and enthusiasm across diverse territories from the U.S. to South Asia.
The integration of Willow by Cricbuzz services with myco’s platform is a game-changer for sports enthusiasts, offering uninterrupted, encrypted access to live sports without geographical limitations. This initiative not only broadens the horizons of sports broadcasting but also underscores myco’s commitment to delivering diverse and dynamic content to its subscribers.
“With myco’s expansive reach to over 10 million users globally, this partnership marks a transformative chapter for Willow by Cricbuzz and the sport of cricket itself,” said Willow by Cricbuzz COO Todd Myers. “As we gear up for the highly anticipated ICC T20 World Cup, this collaboration promises to deliver a revolutionary viewing experience, immersing fans around the world in the vibrant competition and intense drama that only cricket can offer. Beyond the World Cup, fans will enjoy unlimited access to nonstop cricket action, with continuous coverage of major tournaments and matches throughout the year on Willow by Cricbuzz.”
Users can look forward to the ICC T20 World Cup and more under this exciting new partnership, which is set to launch June 1, 2024. myco ensures that all sports content will maintain the highest quality and integrity as provided by Willow by Cricbuzz, without any alterations.
For additional information about myco’s new sports offerings and to explore more, please visit www.myco.io or download the myco App from your favorite App store.
