SDVI Expands North America Sales Leadership

Company Promotes Simon Adler to Senior Vice President of Sales and Appoints Mark Harahan as Vice President of Sales

SUNNYVALE, Calif. — Dec 8, 2022 — SDVI, the leading platform provider for cloud-native media supply chains, today announced that Mark Harahan has joined the company as vice president of sales for North America and that current sales vice president, Simon Adler, has been promoted to senior vice president of sales for North America. In these new roles at SDVI, Adler and Harahan will lead the company’s engagement with customers in the U.S. and Canada, helping existing customers continue to grow out their cloud-based media supply chains and helping new customers optimize their media supply chains in the cloud.

“We are delighted to welcome Mark to SDVI and celebrate the well-deserved promotion of Simon,” said Larry Kaplan, CEO at SDVI. “With the continued growth of our North American business, it’s the perfect time to expand our sales leadership structure. Simon has cultivated deep relationships with our customers and partners and is a trusted sales leader. Mark brings with him a wealth of relevant experience, industry relationships, and market knowledge that will enable SDVI to continue its growth path with existing customers and new accounts.”

Harahan has more than 25 years of experience selling into the media and entertainment industry. He brings deep knowledge of customer workflows and an ability to articulate complex technical principles to both technical and business leadership. Over his career, Harahan has held strategic sales roles with Grass Valley, Miranda Technologies, and Sony Electronics.

“SDVI originated the concept of cloud-native supply chains for the M&E industry, and they’ve built an impressive leadership position by enabling media companies to achieve new levels of operational efficiency, react faster to market changes, and have better visibility into resource utilization,” said Harahan. “I look forward to working with new and existing SDVI customers to help them take full advantage of the benefits of an SDVI-powered, cloud-based media supply chain.”

Adler has been with SDVI since 2017, singlehandedly leading customer engagements and sales activity in North America. He has played an instrumental role in expanding the roster of SDVI customers, including work with A+E Networks, Comcast, FotoKem, NBCUniversal, and Sony Pictures.

Further information about SDVI and the company’s Rally media supply chain platform is available at

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About SDVI
SDVI is an Emmy® Award-winning supplier of cloud-based media supply chain technology that empowers organizations to optimize content ingest, processing, packaging, and distribution operations. The company’s Rally media supply chain platform helps organizations create a scalable and responsive infrastructure that provides true business agility, operational efficiency, and process intelligence. SDVI is a privately held company based in Silicon Valley, California, with offices in the U.S. and Europe.

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Photo Caption: Mark Harahan, SDVI Vice President of Sales, North America