VisualOn to Showcase Revolutionary Optimizer Content-Aware Encoding Solutions at Broadcast Asia 2024

SINGAPORE — May 14, 2024 — VisualOn, a leader in video software technology, is set to unveil its groundbreaking Optimizer suite at Broadcast Asia 2024. The unveiling will take place in the Benchmark Broadcast exhibit space (Booth 6D4-7).

The award-winning Optimizer framework, winner of NAB 2024 Product of the Year Award for Streaming, leverages the transformative power of content-aware encoding (CAE) to reshape the streaming landscape. As video streaming demands surge, CAE technologies like Optimizer efficiently reduce bitrates while maintaining or enhancing quality. Leveraging machine learning for encoder parameter prediction and real-time scene analysis, Optimizer achieves significant bitrate reductions of up to 70%.

The comprehensive Optimizer suite includes Optimizer (Fidelity), a state-of-the-art transcoding solution that reduces storage requirements by up to 80% while preserving visually lossless quality and optimizing server-to-server transfer efficiency. The suite also features Optimizer VOD, an AI-enhanced universal CAE solution for VOD streaming that delivers over 54% bitrate reduction without compromising visual quality and supports efficient multi-ABR ladder transcoding. Additionally, Optimizer Live, tailored for live streaming, achieves up to 60% bitrate savings while maintaining exceptional visual quality and minimizing latency.

VisualOn’s Optimizer seamlessly integrates with the FFmpeg framework and is compatible with various encoder technologies, including NVIDIA’s GPU-accelerated encoders, NETINT’s ASIC encoders, and popular open-source encoders like x264, x265, and SVT-AV1. It delivers substantial bitrate reductions while maintaining or enhancing visual quality, leading to cost savings and superior streaming performance.

Join VisualOn at Broadcast Asia 2024 in the Benchmark Broadcast booth 6D4-7 to explore these advancements firsthand. For more information about VisualOn and its cutting-edge video solutions, please visit


About VisualOn
VisualOn is a leading streaming solutions provider that empowers profitable and differentiated streaming media services for service providers worldwide with its Universal Content-Adaptive Encoding solution and advanced media player. The company’s patented technologies and team of experts are trusted by the world’s foremost media companies to bring their video content to connected screens with high quality and availability, wide compatibility, differentiated features and functionalities, and shortened time-to-market. Notably, VisualOn Optimizer is an NAB 2024 Product of the Year Award winner, further solidifying VisualOn’s commitment to innovation and excellence in the streaming industry. VisualOn is headquartered in the Silicon Valley, with offices in China, South Korea, Japan, France, Spain, Finland, and Serbia. More information is available at

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