Willow Launches Willow Sports, North America’s Cricket-Focused FAST Channel, Just in Time for the Australia vs. India ICC Women’s T20 World Cup Match

Willow Sports is Available on Sling Freestream, Fubo, DistroTV, Plex, Free Live Sports, YuppTV and KaroStream for Free

Willow, offering more live, streaming and on-demand cricket than any other sports service, today announced that its Free Ad-Supported Streaming TV (FAST) channel, Willow Sports, and its add-on subscription, Willow.tv, are now available on Prime Video in the U.S. These two offerings provide fans with access to both premium subscription content and free live cricket.

 

To celebrate this launch, Willow Sports will stream a majority of matches from the ICC Women’s U19 T20 World Cup, which runs from January 17 to February 2. This includes the highly anticipated clash between Team USA and Pakistan on January 17 at 10:30 PM PT, as fans look to see if Team USA can replicate the men’s stunning upset against Pakistan in the T20 World Cup this past summer. Customers can access these matches at no additional cost through the “Live TV” section on Prime Video in the U.S. and other platforms, including Sling Freestream, Fubo, DistroTV, Plex, Free Live Sports and more.

 

“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” said Todd Myers, COO of Willow. “With our launch of two major offerings—the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video—fans can enjoy even more ways to watch live matches and highlights. The ICC Women’s Under-19 T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”

 

Customers in the U.S. can subscribe to Willow’s add-on subscription via Prime Video for an additional $9.99 per month. The subscription offers comprehensive cricket coverage, including live matches and highlights from major cricket boards and tournaments worldwide, all accessible on their favorite devices.

 

This is the latest of many new deployments for Willow, having recently launched Willow Sports and partnered with several streaming services and regional sports networks, including Fubo, YES Network, ROOT Sports, NBC Sports Bay Area, Monumental Sports and Bally Sports around the 2024 Major League Cricket season.

 

Willow is the home of cricket in North America and the only platform that reaches more than 5 million South Asians in the U.S. and Canada. The service connects advertisers and brands with an affluent and well-educated audience of passionate fans of cricket, the most popular sport of the fastest-growing demographic in the U.S., the Asian Indian community.

 

For more information on Willow or how to access the Willow Sports FAST channel, please visit www.willow.tv.

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