Marketron Webinar Will Advise Broadcasters and HR Teams on Successful Advertising Tactics for Recruitment

WHAT: “Hiring Minds Want to Know: How to Create the Ad Mix for Recruitment Success,” a Marketron webinar for employers

WHEN: Oct. 20 at 2 p.m. EDT

WHO: Presented by Jeff Ulrich, director of sales enablement services, Marketron; Erica Dreyer, director of integrated media, NRG Media; and Kristin Valentine, executive vice president of marketing, 24 Seven Talent

WHY: Companies can’t sustain or grow without the right people. Recruitment is one of the biggest challenges businesses are facing. With so many factors impacting the job market, what mix of recruitment advertising actually delivers results?

Marketron will tackle this question and more in a recruitment webinar moderated by Marketron thought leader Jeff Ulrich. Ulrich will review the trends and issues employers face in recruitment and retention. Then he’ll lead a panel discussion with experts Erica Dreyer of NRG Media and Kristin Valentine of 24 Seven Talent.

Attendees will learn:

  • The trends impacting hiring and what they say about the future
  • How the evolving concept of work is changing recruitment
  • Which ad tactics perform best in helping companies acquire and hire quality candidates
  • How to position the right ad mix to attract applicants
  • How to rethink approaches and strategies around recruitment advertising


FEE: There is no charge for broadcasters or the press.

INTERVIEW OPPORTUNITIES: Bo Bandy, senior vice president, marketing at Marketron is available for interviews. To arrange an interview, contact Christine Pecher at [email protected].

About Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketron’s products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at

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