Accedo Supports ITV to Extend ITVX to Sony PlayStation 4 and 5

Stockholm, Sweden, 22^nd May 2024 – Global video solutions provider, Accedo, has worked with ITV, the UK’s largest commercial broadcaster, to bring its streaming service, ITVX to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers.

Launched in December 2022, ITVX delivers a mix of live linear content, curated FAST channels, and an extensive VOD library ranging from new programme exclusives, premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and more. An ad-funded service, ITVX also includes subscription tier ITVX Premium.

ITVX is already broadly distributed across the UK market, with 40 million registered users, with launch on Sony PlayStation consoles making its programming available to an even wider audience. Since Accedo had already worked alongside ITV on the initial launch of ITVX, and brings two decades of experience developing video user experiences across multiple platforms, it was well placed to support ITV in expanding the reach of ITVX to PlayStation.

Huw Byrne Jones, Streaming Director of Engineering (Core Experience), ITV, commented: “Launching ITVX to PlayStation 4 and 5 consoles supports ITV’s position as a leader in UK advertiser-funded streaming. Making ITVX more widely available will help us increase active users and create more value for advertisers. Accedo is a trusted partner, and has been instrumental in supporting ITV in bringing the ITVX service to this platform.”

Martin Sebelius, SVP EMEA and Latin America, Accedo, added: “The expansion of ITVX on to additional platforms will help ITV deliver its world-class programming to even more people, while also offering viewers more choice in ways to watch. This is important in today’s fragmented market where users are able to access content on an ever-expanding range of devices and platforms. Ensuring expansive reach is imperative in staying competitive and in aiding both user acquisition and retention strategies”.

About Accedo

Accedo is a global video solutions provider, powering some of the world’s most impactful video-centric experiences. We reduce the complexity of an ever-evolving video ecosystem, enabling businesses of all shapes and sizes to provide world-class video services to their customers. Through a combination of award-winning products and our deep technical expertise, we empower global industry leaders – such as Deutsche Telekom, NBC Universal, ITV, Globo, Hallmark, Bloomberg and Tata Play – to inspire and entertain people across the world.

Accedo was founded in 2004 and our 600+ employees are constantly innovating so that our clients can bring the future of video-centric experiences to hundreds of millions of users on a global scale. We support businesses at every stage of the video journey, from strategy and design through to delivery, maintenance,

and post-launch optimization. Accedo is headquartered in Stockholm, Sweden, and has an additional 14 offices spread across all corners of the world.

Website: www.accedo.tv