Willow (www.willow.tv), offering more live, streaming and on-demand cricket than any other sports service, has selected Bob Gold & Associates (BG&A), a nationally recognized data-driven public relations and brand management firm, as its PR agency of record. BG&A will elevate Willow’s profile, emphasizing its dedication to delivering premier cricket content to fans and promoting the network’s fan-centric approach, as it expands its broadcasting reach and explores new opportunities amid the sport’s escalating popularity across the United States.
“We sought an agency capable of articulating the profound connection between Willow and the cricket-loving community. Bob Gold & Associates, with its proven award-winning track record in effective storytelling and strategic marketing, stood out as an exemplary choice,” remarked Todd Myers, Chief Operating Officer at Willow. “As cricket’s footprint expands, our narrative of bridging fans to this beloved sport becomes ever more critical. This partnership aims to reinforce Willow’s position as the go-to cricket broadcasting hub as we connect further with the advertisers, distributors and fans.”
Willow is devoted to nourishing the cricket culture in North America, offering extensive coverage of major cricket events worldwide. Its exclusive broadcasting agreements with notable cricket boards ensure fans have uninterrupted access to significant tournaments and matches.
Once the national game of the United States, Cricket is now played by millions of people in 92 countries ranging from here in the US, to the Caribbean, Europe, Africa and South Asia. An 1844 cricket match between the United States and Canada was the first international sporting event in the modern world, predating the revival of the Olympic Games by more than 50 years.
“We are so excited to see the Olympics adding Cricket as an official sporting match to their Games. Here’s what I just learned: Cricket is a match, not a game; the player is a batsman, not a batter, and a ball whacked over a fence is a “six,” not a home run. There may be a baseball diamond, but the action on the field—sorry, the pitch—is cricket. I guess you can tell how excited we are to embrace this new – yet at the same time, historic sport,” said Bob Gold, President of Bob Gold & Associates.
BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world. The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented, and data-driven campaigns to expand share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight™ approach creates proactive, personalized, and effective media relations campaigns that are Specific, Measurable, Achievable, Replicable, and Timely.
